Why Milton Keynes Is Becoming a Go-To Event Destination

As organisations begin planning their 2026 events, one trend is becoming increasingly clear: more planners are looking beyond London in search of better value, easier travel and richer delegate experiences. And Milton Keynes is quickly rising to the top of their lists.

Just 35 minutes from London Euston, Milton Keynes offers capital-level convenience without the capital-level cost. The city is one of the UK’s fastest-growing and most productive, with a young, skilled workforce and a thriving innovation and tech community. Modern hotels, restaurants and event spaces are clustered around the central station, making it an ideal base for national organisations.

Located just two minutes from the station, Unity Place has quickly become a go-to venue for conferences, meetings and private events. The building combines flexible event spaces, diverse dining, co-working, wellness amenities and sustainable design across eight floors.

Head of Sales Megan Hassall exceeded Christmas 2025 sales targets, with more enquiries coming from organisations outside London.

“For teams near Euston, getting to Milton Keynes can actually be quicker than crossing London,” Megan explains. “Planners want London-level quality with more flexibility and less complexity, and that’s exactly what they find here.”

Five Trends Shaping 2026 Events

Drawing on daily conversations with organisers, Megan highlights five trends set to influence 2026 event planning:

• Flexibility first: adaptable formats and contracts that can respond to changing plans.
• Wellbeing matters: nutritious menus and spaces that support physical and mental health.
• Return on experience: events must deliver memorable, meaningful moments.
• Proven sustainability: clear, credible environmental credentials.
• Tech-enabled engagement: seamless check-in, integrated AV and immersive content.

With fast rail links, a growing business community and a dynamic events ecosystem, Milton Keynes is becoming an increasingly attractive alternative to the capital. And as planners prioritise accessibility, value and quality, Unity Place is perfectly placed to support the next generation of events.